About Us

Welcome to BadAssOptic.com, This is a veteran owned firearm publisher site that was built as a hobby project on active duty. Now it has turned into something bigger!

We have all seen questionable firearm web content that are written by paid marketers who have never actually held any tactical gears before, and poor web content that is just inconsumable. 

So the visitors get confused, impatient and they leave!

Here at BadAssOptic, we only focus on 3 areas of expertise:

  • Optics
  • Accessories
  • Flashlights

We want to enhance people's experience when consuming firearm content on the web compared to videos. No annoying popup ads or opt-in box.

We present informational content in concise and visually engaging format to help visitors quickly understand what's presented without reading giant blocks of text, and to make sound gear buying decisions. 

What You Get Out Of It

  • Individual product reviews
  • Shooting tips
  • Product recommendations for specific firearm platforms
  • Installation "How To" articles and short videos
  • Visually stunning GIFs that get the message across without tons of reading

As we continue building our site, more interactive features will be added to enhance your viewing experience.

Who We Are


My name is Ying, and I've created BadAssOptic on active duty during my free time while doing an very important job as a former USAF ICBM officer.

I've always enjoyed engineering and marksmanship, so I decided to turn this hobby project into something a bit more serious, and it did as I've transitioned out of the military.

As BadAssOptic continues to be in the positive growth trajectory, we are focusing on creating concise, get-to-the-point web educational and promotional content for the existing and upcoming generation of gun owners.

The vision for the site is to present bad ass looking firearm content in a visually stimulating format to attract more people into the gun world.

Our Team

Currently, we're still expanding, and we're looking for more content writers, firearm professionals, and search engine experts to help our site grow! 

We create our own unique content, and we also show off other experts' great content by giving referencing them and give backlinks to fuel their web businesses.

Want To Write For Us?

Get PAID to write what you love in the following content categories

  • Optics
  • Accessories
  • Flashlights

Upon acceptance, we pay a $70 flat rate for each assignment between 1900 - 2300 words. Anything over will be $0.03/word. Total 10 assignments workload when you accept the offer (~$700)

Please contact us via email and show previous work examples if you're interested writing for us.

First come first serve!

How We Grow The Site

This site is a participant in the Amazon Services LLC Associates Program, Impact Radius, Avantlink & ShareASale. These are affiliate advertising programs designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon, Brownells, LAPG and OpticsPlanet

When a visitor purchase a product through one of our affiliate links or interact with display ads, we earn a very small percentage of that as a way to reinvest back into our independent contracts, team members, products and website.

Contact Us

If you have any other questions or want to write for us, please use the contact info below:

Contact: (805) 691-2835‬

Email: badassoptic3@gmail.com

Instagram: @badassoptic

Facebook: BadAssOptic