About Us

What Do We Do?

BadAssOptic focuses on 3 main topics:

  • Sighting Systems
  • Weapon Lights
  • Firearm Accessories

We make everyday gun web content just a little bit more interesting to consume with some educational & interactive for everybody.

Visually Engaging

Reading is good, but we rather show it to make gun content as visual as possible for you. 

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On Point

Explain gun things in simple terms with independent resources

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Learn interesting things about firearm accessories and optics

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2A Support

Above all, we fully support the second amendment and wish everyone out there to be safe, free and have some fun.


My name is Ying, I built this site while I was an USAF ICBM officer many years ago. The goal was to make everyday firearm content more engaging, interactive and educational.


As the site grows, more technical features will be added to transform it into something more than just a blog that no one has seen before. 

As we're still expanding, and we're looking for:

Experienced Firearm Content Creators

We also open to show off your great content and reference visitors back to your site.

How We Do Reviews

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We pay for most of products to test, and sometimes we rent gears from friends, and other times we come across products to play around with through people we meet at the range.

The reviews are based on initial user feedback and overall field experiences without harsh torture test right off the bat. Then we continue to update the review content as time goes on to have more insightful data.

We mostly earn revenue via display ads and affiliate commission when you purchase (See disclaimer below), and we reinvest the funds to acquire new things to try and create content on.

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Some products are better than others, and we use them as is based on what they are designed for. 

If something breaks, we will show the why, how and the context of the usage to give buyers accurate information.

We also link to other content creators who may explain certain topics better.


This site is a participant in the Amazon Services LLC Associates Program, Impact Radius, Avantlink & ShareASale. These are affiliate advertising programs designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon, Brownells, LAPG and OpticsPlanet

When a visitor purchase a product through one of our affiliate links or interact with display ads, we earn a very small percentage of that as a way to reinvest back into our independent contracts, team members, products and website.

Contact Us

If you have any business related questions or want to write for us, please use the contact info below:

Contact: (805) 691-2835‬

Email: badassoptic3@gmail.com (Prefered)

Instagram: @badassoptic